Director, Sales Spectrum Reach Sports
Kelly Reed is the Director of Sales for Spectrum Reach Sports. She was born and raised in the northern suburbs of Chicago and earned a BA in Mass Media Communications from the University of San Diego. Since graduating from USD, she has spent twenty five years in television sales, marketing, and advertising. She sold linear Television in San Francisco for seven years at UPN, WB, CBS, and Fox Sports.
In 2001, she moved to Los Angeles to become the Director of Client Marketing for the Basketball and Baseball divisions of SFX. Specifically, in that role her team was in charge of securing the off the field endorsement deals for the athletes as well as the integration of the athletes within the larger framework of Clear Channel Worldwide.
She returned to Fox Sports in 2005 as a senior account executive working with large scale agencies such as GroupM, OMD, PHD, and Initiative. She joined Spectrum Reach Sports in 2012 and by 2013 was elevated to the Manager of Sports Sales for Adlink, the largest Interconnect in the country. In 2016, she became the Director of Sales for Spectrum Reach Sports leading the sales efforts for the Lakers and Dodgers networks.