Sr. Director, Product Analytics & Implementation Viacom International Media Networks
Kerry O’Brien began her career in media in 1998 as a local TV researcher at a TV Rep firm. She learned about the art of TV estimating while working on 5 local channels across the US, and then and ended on the agency side at mediaedge:cia. At mediaedge, Kerry worked under Lyle Schwartz and was in charge of managing and creating estimates on TV delivery for our clients. She specialized in Broadcast prime and sporting events, attended "media school" with planners and buyers, and learned the ins and outs of the agency world. With her experience working on an account that was a toy manufacturer, she leveraged that job into obtaining a position at Nickelodeon in 2003 and since then have worked in the cable industry.
Kerry spent nearly 5 years moving positions and networks within Viacom, from Ad Sales in Nickelodeon to programming at MTV Digital, gradually moving away from TV ratings to strictly digital and cross platform research and analytics. She then was approached for a position at Discovery she worked in the Ad Sales capacity, specializing in cross platform delivery and studies/presentations for our clients for 4 years. After a stint at A+E, she was approached for a job at Viacom working in the International Department and was happy to return to the place where she learned and grew so much in her career.
Kerry’s current role has her heading up Product Analytics and Implementation for Viacom International Business Development (which consists of 100 odd countries and 7 brands including MTV, Nickelodeon, Comedy Central and Spike, amongst others, at last count). She manage a team of 6, with 3 direct reports, one in NY, one in London and one in Miami. She is also responsible for vetting out best practices, trainings and product acquirement for the 4 "clusters" (The Americas, SWMEA, Asia and UKNEE in international, which represent the countries in which Viacom International has a presence.
Kerry attended Gettysburg College where she obtained a BA in Philosophy. She also has a AAS in Advertising and Communications from F.I.T.
Kerry lives in Garden City, Long Island with her Husband (whom she met while working at MTV in the mid ’00’s) their toddler (and at home Nickelodeon focus group) Emilia, and her Toy Pomeranian Bob Barker.