Senior Manager, Video Marketing Comcast
Kristen Greco is a Senior Manager, Video Marketing at Comcast’s corporate headquarters in Philadelphia, PA. In this role, Kristen manages marketing strategy and focuses on leveraging partner and programmer content as well as XFINITY products and features to drive engagement and usage cross-platform. This includes developing comprehensive campaigns supported by a multi-channel approach.
Prior to this role, Kristen spent four years at Comcast managing loyalty and direct marketing. She spearheaded programs that yielded an improved customer onboarding contact strategy, email channel centralization and a fully scaled loyalty program.
Kristen is experienced and educated in retention marketing, marketing strategy and email marketing, holding positions spanning the telecommunications, professional services, healthcare, financial, and environmental chemistry industries.
Kristen holds an MBA from Philadelphia, University and a BA in Business Administration with a concentration in Marketing and International Studies from Muhlenberg College in Allentown, PA. She is an active member of WICT and the Direct Marketing Association (DMA). She holds a DMA certification in email marketing.