Lauren Cassidy

Lauren Cassidy

Lauren Cassidy

Creative Director, Special Projects Rainbow Media Holdings LLC

As creative director of special projects for Rainbow Media Holdings, Lauren Cassidy oversees the creative services team that supports the Company’s corporate departments and its cutting-edge, multiplatform brands, including AMC, IFC, WE tv, Sundance Channel and VOOM HD Networks. She is responsible for the creation and production of sales presentations, Upfront and industry conference videos, cross-channel marketing spots, press reels, On Demand segments and directs various network talent shoots. Prior to joining Rainbow Media in 2007, Ms. Cassidy spent six years at Lifetime Television. As associate creative director, she supervised all of Lifetime’s original movie and acquired movie promotions, as well as the launch of the hit series Army Wives. Before that, Ms. Cassidy held roles as both senior writer and producer and earlier, promotions writer and producer. During this time, she worked on a number of high profile campaigns, including two of Lifetime’s highest-rated original movies Video Voyeur and Homeless to Harvard. She also spearheaded the production of Lifetime’s 20 year anniversary Upfront and was part of the team that launched several of their original series, including Wild Card and Gay, Straight or Taken and the network premiere of the acquired series Will & Grace. During her tenure at Lifetime, she directed promo shoots and conducting interviews with celebrities such as Meryl Streep, Denzel Washington, Jennifer Aniston and Ben Affleck. Earlier in her career, Ms. Cassidy worked at HBO as production coordinator in the creative services department where she worked on projects for the theatrical groups of both Cinemax and HBO. In this role, she assisted producers, scheduled edits and wrote, produced and edited on-air promos for Cinemax and HBO’s multiplex channels. Previously, she served as an assistant in the film acquisitions department In 1996 Ms. Cassidy began her career at a boutique production company in New York City called SLP Productions. While there, she worked her way up from receptionist to coordinating producer for Ricki Lake show topical promotions.