Vice President of Marketing RoadRunner High Speed Online
Lauren LoFrisco has been involved in the cable industry for over sixteen years. As an advertising sales representative for two years with Harron Communications, Lauren became an ambassador of cable for regional businesses and agencies looking to gain awareness and increase market share through their advertising mix. In 1990, LoFrisco brought her account management and sales skills to New York City and premium TV, working for Home Box Office. During her nine-year tenure, LoFrisco worked with various MSOs managing channel affiliation agreements, marketing partnerships, sales programs and advertising planning. With the Internet boom in 1999, she stepped into the ISP arena, moving to VA to help launch Road Runner High Speed Online in the affiliated MSOs territories. Her experience as a leader in the Time Warner Cable high speed data division began with field marketing and communications and has expanded to overseeing all areas of Road Runner’s marketing including strategic planning, data analysis, brand advertising, direct response and customer relationship marketing. LoFrisco is a native of Pittsburgh, PA and a graduate of the University of Pittsburgh with a BA in Business and Communications. She has played an active leadership role in industry organizations such as WICT and CTAM. Currently residing in northern VA, her life is further energized from the never-ending quest for balance and adventure with her husband, four year-old son and eighteen month-old daughter.