Senior Director, Ad Sales Research Viacom Media Networks
Leslie Mallek is the Senior Director of Ad Sales Research at MTV, the cultural home of the millennial generation. In her role, Leslie partners with MTV’s top advertisers to build multiplatform strategies serving consumers of the future through MTV’s custom research and proprietary insights.
Previous to joining Viacom Media Networks, Leslie spent seven years at NBCUniversal in various research roles and was involved in the integration of research assets for the Universal merger in 2004 and Comcast in 2011. During her tenure at NBCU, Leslie was responsible for the development of new Research metrics, Olympics measurement and the launch of the Coalition for Innovative Media Measurement. Leslie started her career at FOX International Networks where she spent 5 years producing research for Latin America, Europe and Asia.
Leslie holds an MBA from Pace University in Marketing and is a graduate of The State University of New York with a major in Broadcasting and Mass Communications. Born and raised in South & Central America, Leslie is fluent in Spanish and lives in NYC with her husband Kenny and 5-year old daughter Mia.