Lisa Estrin is the Director of User Experience for NBA Digital at Turner Sports. In this role, she leads UX strategy and design for NBA Digital including OTT and TVE products and services.
Before joining the NBA Digital team, Lisa led UX for NCAA Digital, including the NCAA March Madness Live suit of digital products.
Prior to joining Turner, Lisa started her career in User Experience as a UX Architect at Moxie, specializing in e-commerce and content strategy for Verizon, L’Oreal, and Children’s Healthcare of Atlanta.
Lisa attended NYU Tisch School of the Arts in Film and TV and graduated from UNC Chapel Hill with a Bachelor of Arts in Communication Studies. Lisa stumbled upon UX while earning her Ed.M. In Technology, Innovation, and Education at the Harvard Graduate School of Education. While she studied to create digital learning experiences for kids, she enjoys the challenge of designing products for grownups. Lisa resides in Atlanta, Georgia with her husband, daughter, Mae, and pit mix Frank.
