Director, Product Development Spectrum Reach
Lori Hopkins is currently Director, Product Development at Spectrum Reach, the media arm of Charter Communications. The Advanced Advertising Product team develops and manages a full suite of products that represent the future of advertising in a unified world, where advertising is data-driven, smarter, measurable and more impactful for Spectrum Reach clients. In her role, Lori works to drive success through collaboration with clients, internal and external partners, and the media industry.
Long fascinated with the connection we have with the characters, personalities and stories on our screens, Lori’s built a career empowering deeper connection via media. After starting out as a NBC Page, most of her roles have focused on enabling interactivity between viewer and screen. She held Interactive producer and product development roles at WDIG/ABC Enhanced Television and NBCUniversal prior to joining Spectrum Reach.
Some of Lori’s career highlights include earning two interactive Emmy Awards as part of the WDIG/ABC Enhanced TV team and receiving a President’s Innovation Award for Leadership in Fostering Company Growth at NBCUniversal. Most recently, Lori was recognized as a Trustworthy Accountability Group (TAG) Trust Champion for helping lead Charter’s contributions in fighting criminal activity and improving transparency across digital advertising.
Lori holds a BS, Telecommunications from Youngstown State University and a MS, Mass Communications from Miami University.
Lori’s free time activities include spending time with family and friends, learning new ways to become a better human, and continuing to connect with the characters and stories she encounters on screen and off.