Vice President – Consumer Marketing A&E Network
Lori Peterzell was named Vice President of Consumer Marketing for A&E Network in 2005. An award-winning marketing executive, Peterzell directs all facets of A&E Network’s paid consumer media, creative activities, and strategic development and brand positioning for A&E domestically. Peterzell spearheaded comprehensive marketing and promotions campaigns for the launches of A&E’s signature real-life series including Dog the Bounty Hunter, Criss Angel Mindfreak, Gene Simmons Family Jewels and Driving Force, among others. She was also architected and strategically implemented the consumer marketing campaign for the acquisition and successful launch of the genre defining series The Sopranos, which premiered as the most-watched off-network series debut in cable history.
Peterzell joined A&E in 1988 as Manager, Consumer and Trade Advertising and was appointed Director, Consumer and Trade Advertising in 1996. Under her direction, A&E Networks and its key franchise, Biography became top media brands with her successful branding and tune-in advertising. She also developed The History Channel’s marketing and advertising during the first two years of its launch, helping to establish it as the fastest growing cable network of all time. In addition, Peterzell was responsible for the creation of A&E’s first fully integrated event and promotional campaigns in support of A&E’s original movies Horatio Hornblower and Flight 93, documentary series including Biography and hit series Airline and Growing Up Gotti.
Prior to A&E, Peterzell held positions at several cable networks including Bravo, AMC and Playboy Channel.
Peterzell holds a B.A. in Fine Arts from Rochester Institute of Technology. She is a member of Women in Cable Telecommunications, Cable & Telecommunications Association for Marketing, Promax/BDA and The Academy of Television Arts & Sciences.
Peterzell currently resides in Westchester, NY with her husband and son.