Sr. Director, Audience & Measurement, Digital Operations Turner Broadcasting
Lori Richardson is Senior Director of Audience and Measurement for the Digital Revenue Operations Team at Turner. In this role she oversees two distinct areas of focus; the first area of focus is the architecture and implementation of technical solutions for collecting and activating on audience data and the second is the enablement of measurement for audience, viewability, fraud, and brand safety across Turner’s digital properties and content.
Lori joined Turner in the fall of 2008 as an Advertising Business Analyst developing solutions for booking and reporting for digital campaigns. Prior to working for Turner, she worked in the newspaper industry at Cox Ohio Newspapers working, at first, in print advertising before moving to digital advertising in 2004.
Lori’s notable accomplishments during her time at Turner include leading the technical advertising team for March Madness Live 2013 and 2014 and working across the other Turner Sports brands such as NBA.com, NCAA.com, PGA.com, PGATour.com. She has spent the past 2 years enabling the double-digit growth of digital audience targeting while also expanding audience measurement capabilities across platform.
Lori holds a Bachelor of Fine Arts degree in Painting from Ohio University and is originally from the Dayton, Ohio area. She currently lives in Atlanta with her two boys, Tyler (15) and Connor (11).