Manager, Integrated Marketing CMT
Lynne Antinarelli is Manager of Integrated Marketing at CMT, an MTV Network, based in New York. In her role, Antinarelli leads strategic and creative marketing partnerships with such major international brands as Procter and Gamble, AT&T, Hershey’s, Microsoft and Verizon. She is charged with creating and implementing campaigns that generate revenue, engage CMT viewers and deliver additional marketing value for clients both on-air and in the digital space.
Prior to joining MTV Networks, Antinarelli worked as an account executive for Boathouse, a Boston-based ad agency working on such accounts as New Balance Athletics. At Boathouse she oversaw brand campaigns, product launches, a 360 degree sponsorship integration at the ESPN X-Games and pitched new business on behalf of the entrepreneurial agency. Simultaneously, she ran a residential real estate business in Boston before relocating to New York.
Antinarelli holds a psychology degree from Bates College in Lewiston, Maine and completed an executive MBA development program from Babson College in Wellesley, Massachusetts. Antinarelli is a member of the National Association for Multi-Ethnicity in Communications (NAMIC) and an active member of the Bates College alumni community. She also was elected to serve on the 2011 Young Voices/Big Sounds Advisory Board, a pro-social group aimed to provide music education opportunities for inner-city youth.
On a personal note, Antinarelli loves the energy of New York City and her passions include music, travel and sports – particularly those involving New England teams. She is a passionate advocate for the advancement of education, and spent three months in China teaching English to young children.