VP, Market Research & Insights Spectrum Reach
Marci Cohen is Vice President Market Research and Insights at Spectrum Reach, the advertising sales division of Charter Communications. Ms. Cohen leads a team of over 45 research professionals who support the field sales organization as well as the national sales team, providing quantitative and qualitative data and analysis, and tools that empower advertiser planning and strategy, in over 90 DMA’s.
Prior to Spectrum Reach, she was VP Analytics and Insights at Altice Media Solutions (formerly Cablevision) where she led research and pioneered addressable and set-top reporting. Previously she held research roles at BKN Entertainment, working on brands including Mattel and Toys R Us, and at ITN and Group W Television Sales.
Ms. Cohen holds a B.A. from Ithaca College.