Chapter Advisors: New England Vice President, Content Integration & Strategic Planning ESPN
Marcia Keegan serves as vice president, content integration and strategic planning for ESPN. She was promoted to this newly created position in the production department in 2007. In this multi-faceted position, Marcia participates in the strategic planning and development activities of the Production department in order to maximize content distribution across ESPN platforms. She also oversees the Packagers Services Unit, which is responsible for the roughly 1,000 hours of programming that airs on ESPN and ESPN2 produced by outside packagers. Prior to 2007, Marcia had been a senior director in ESPN’s human resources department, as the primary point of contact for assigned business leaders and employees in the content division. From 1989-1997 and from 1999-2005, Marcia worked at the Hartford law firm Wiggin and Dana where, in part, she served as outside counsel for ESPN, advising and representing it on a wide spectrum of employment issues. In her first stint there as an associate, and later as counsel, she also advised and represented ESPN and other employers in administrative matters at various state and federal agencies. From 1997-1999, Marcia was director of employment services at the Connecticut Business and Industry Association (CBIA), responsible for counseling member companies regarding new developments in employment law and regulation. Marcia first worked for ESPN 1982-1986 in network operations, as a day of air coordinator and later as a network operations and traffic coordinator. Marcia received a bachelor of arts degree in political science from Union College in 1982 and received her law degree from Cornell University.