Director, Marketing Strategy & Partnerships Travel Channel
Marika Kelderman is Director of Marketing Strategy and Partnerships at Travel Channel, part of the Scripps Networks Interactive family of media properties. At Travel Channel she is responsible for the marketing campaigns of major Travel Channel television programs (both on and off-air) and manages a multi-million dollar media budget. She oversees the company’s social media strategy, develops barter partnerships with major sports, entertainment and consumer lifestyle brands and manages Travel Channel’s Corporate Social Responsibility relationships.
In 2012 one of Kelderman’s innovative consumer engagement marketing campaigns received the Silver CableFax Award and her work as Director of Partnerships has led to successful branding/marketing partnerships with The National Football League, Major League Baseball, NASCAR, The U.S. Olympic Committee, Warner Brothers and Columbia Records. Ms. Kelderman’s overhaul of Travel Channel’s social media strategy led to a doubling of traffic to TravelChannel.com from social media platforms.
Prior to Travel Channel Ms. Kelderman was a successful television producer, news reporter and anchor for ABC News and 20/20 in New York and the CBS affiliate WCSC in Charleston, SC. During this term she produced and reported extensively on Hurricane Katrina and its impact on displaced families. She also covered the 2008 Presidential Campaign, where she was among the first in South Carolina to interview then candidate Senator Barack Obama. Kelderman’s journalism work earned her an Associated Press Award for coverage of urban crime in Charleston, SC, and she was nominated for an Emmy in "Television New Programming Excellence."
Kelderman graduated from Boston University with a bachelor of science in Journalism and holds Certificate of Marketing from Georgetown University. She is a member of the Travel Channel Employee Action Committee and enjoys soccer and camping. She resides with her husband in Washington, DC.