Manager, Media Strategy & Planning Comcast
Megan Kiniry is a Manager in Media Strategy and Planning at Comcast, leading cross-channel initiatives by connecting digital and traditional media across Comcast’s house of brands. One of Megan’s major accomplishments at Comcast is leading the transition of the company’s multi-million-dollar Paid Search budget from agency-managed to in-house during her first year. With this experience, Megan is currently directing the alignment of the company’s many Social Media initiatives to operate at an enterprise-level in tandem with Comcast’s current digital media channels. Megan is very passionate about data management. With this passion, she has elevated Comcast’s segmentation capabilities through creating pipelines for Comcast to share data across Comcast NBCU and to its portfolio of media partners with the goal of serving audience-first messaging to promote a positive customer journey.
Prior to joining Comcast, Megan worked at eBay leading the digital strategy for a series of major clients including GNC, Kate Spade, and Sallie Mae.
Megan earned a Bachelor of Science in Business Administration with a major in Marketing from the University of Pittsburgh, graduating Cum Laude. She is graduating with a Master in Business Administration with a concentration with Business Intelligence and Analytics in May 2019 from Saint Joseph’s University. Megan is a Philadelphia native and currently resides in Center City.