Sr. Manager, Digital Sales & Strategy, Carolinas Region Spectrum Reach
Melissa Harmston has been with Spectrum Reach for more than 10 years with experience in linear and digital advertising. She is a strategist, mentor and coach and leads six Digital Sales Managers in ten markets in North and South Carolina.
Melissa started her career 18 years ago in front of the camera as a broadcast television reporter and anchor at WNCN and WXII. She has seen firsthand how television has advanced and become more fragmented. The constant change in the television ecosystem is one of the many reasons Melissa loves her current job as a Senior Manager of Digital Sales and Strategy.
Melissa has passion, drive and is insidiously curious. She is on the Board of Directors for Junior Achievement of the Triad, Board of Advisors for the North Carolina Sales Institute and is a volunteer for The Community Theatre of Greensboro.
She has a Bachelor of Arts degree in Journalism from Campbell University and a Masters of Business Administration (MBA) with a concentration in Marketing and Organizational Behavior from Wake Forest University. She currently resides in Greensboro, NC with her husband, son and daughter.