Michelle Bella joined ESPN in 2009 as Vice President, Sales and
Consumer Marketing of ESPN Deportes. In her role, Ms. Bella is
responsible for the creation and execution of marketing campaigns for all of
ESPN Deportes’ platforms, including ESPN Deportes Television, and several brand
extensions on the web, radio, magazine and mobile devices. Working out of
ESPN Deportes’ New York City office, Bella oversees strategy, creative
development and production for both on-air and off-channel marketing for the
ESPN Deportes brands as well as the network’s B2B or sales marketing
efforts.
Before joining ESPN, Bella was with NBC Universal’s Telemundo
where she served as VP of Sales Marketnig and SVP, Marketing. With over 20 years of experience in the cable
television industry, she started out at
Communications Equity Associates (CEA), a cable brokerage firm. She then moved on to Century Communications,
a cable TV MSO. She entered the network
side of the business with Univision Communications as Director, Affiliate
Marketing and later Vice President, Marketing and Communications.
Michele graduated from the University of South Alabama with dual
majors in Biology and Psychology.
