Michelle McGuire Christian is a 17+ year IT industry veteran specializing in digital technology systems development and implementation for Global Media companies. Michelle is a Senior Manager in Deloitte Consulting’s Technology Strategy & Architecture practice based in Los Angeles. Michelle’s experience runs deep in the convergence of traditional IT and emerging technologies such as social media and mobile technologies. Michelle specializes in the delivery of a comprehensive go to market apps that engage and integrate with existing social networks. Michelle drives mobile strategy development for her clients by working with digital teams to bring a high-quality digital strategy to life, helping clients meet the realities of today and tomorrow. Michelle guides clients through the use of social media in the evolution of the Social Enterprise by leveraging social data to drive significant sales increases and customer conversion through social listening (e.g. twitter, Facebook, Tumblr, etc.) and sentiment analysis. Michelle builds and architects platforms that convert tweets into sales by identifying potential customers from what they are saying in social media via #hashtags and @handles and converting them into buyers of products through segmentation analytics and social data sentiment analysis (how people feel about a certain product or level of service both as a consumer segment or individually).
Michelle has a Master’s degree from the Georgia Institute of Technology (Georgia Tech) and a BBA from the University of Georgia undergraduate.
