Michelle Niven

Michelle Niven

Michelle Niven

Vice President, Affiliate Advertising Sales Oxygen Media, Inc.

Michelle Niven is Vice President of Affiliate Advertising Sales at Oxygen Media, Inc., serving this leading cable network for women since its inception in 2000. She is charged with leading the Oxygen affiliate advertising sales team, spearheading strategic sales partnerships with each affiliated distributing organization and leveraging the Oxygen brand with each affiliate’s top sales initiatives.  Additionally, she collaborates with Oxygen’s affiliate marketing team to develop promotional campaigns, collateral materials, presentations, and training programs for the network. Under her leadership Oxygen has been nominated each year for the CAB Network Affiliate Sales Achievement Award and has received the award three times. 

Prior to joining Oxygen Media, Inc., Michelle was General Sales Manager for Cox Communications in Baton Rouge, La., formerly AT&T and TCI, leading the sales department for their advertising sales division. In this position she developed and executed inventory pricing and management models, created revenue reporting and forecasting tools, while overseeing all management aspects of this fifteen person sales department. Her award winning leadership of local and national sales consistently exceeded expectations.

Her fourteen years in sales and sales leadership positions in the communications industry include serving in leadership roles for various industry associations; such as, the Cable Advertising Bureau and Women In Media.

Michelle received her Bachelor of Science Degree in Business Administration from Louisiana State University in Baton Rouge.  She currently resides in Dallas, Texas with her husband, and her three children.