General Manager TV One
Michelle Rice, a 14-year veteran of TV One, was named General Manager in July 2017. In this role, she is responsible for overseeing and leading all business, operational and creative aspects of the network. Since becoming General Manager, Rice has been responsible for green lighting and premiering the successful series UNCENSORED, WE’RE THE CAMPBELLS and ATL HOMICIDE.
Prior to her promotion, Rice served as the Executive Vice President of Content Distribution and Marketing. As head of the department, Rice led development of distribution strategy and handled national accounts negotiations with all the major multichannel video programming distributors (MPVDs) to increase and maximize TV One’s content distribution opportunities on mobile, linear and non-linear distribution platform. She also handled domestic and international program sales and distribution for the network. Rice joined TV One in January 2004 as vice president of distribution strategy and operations. In March 2005 she was named a senior vice president and in February 2007 she was named an executive vice president.
Before joining TV One, she was northeast regional vice president for affiliate relations and national accounts for iNDemand in New York. At iNDemand, she was responsible for affiliate sales and local marketing efforts in the Northeastern United States, including negotiating and implementing the company’s affiliation agreements for carriage of pay-per-view, video-on-demand, events, and HD channels. She also negotiated carriage deals for subscription sports package partners, including the NBA League Pass, NHL Center Ice, MLB Extra Innings, NASCAR-iN-Car and ESPN packages.
Prior to iNDemand, Rice spent five years at NBC Cable Network as director of affiliate sales/special markets, where she was responsible for distribution of CNBC, MSNBC, and Shop NBC to special market accounts, including DirecTV and Echostar.
She began her cable industry career in 1993 through the Walter Kaitz Fellowship program at Black Entertainment Television (BET), where she served as manager, special markets and Canada, in the network’s affiliate sales department.
A graduate of Temple University with a degree in journalism, Rice also holds an M.A. degree in communication management from the University of Southern California. This year, Rice was named as a CableFAX Top 100 Executives of 2018 by the venerable industry trade magazine. Previously she has been recognized as one of CableFAX’s Top Minorities in Cable and Top Women in Cable. She has also been honored as a NAMIC Emerging Leader, one of the “Next Wave of Leaders” by Broadcasting & Cable, “40 under 40” by Multichannel News, and a 2016 Multichannel News Wonder Women. Rice was also a finalist in CableFAX’s Sales
Executive of the Year Awards in 2012 and led the team, which was awarded CableFAX’s Sales Team of the Year for mid-sized cable networks.
Rice is a Class 8 alumnus of Women in Cable Telecommunications’ (WICT) prestigious Betsy Magness Leadership Institute, graduate of WICT’s Senior Executive Summit program at Stanford University, and a proud Class 11 alumnus of the National Association for Multi-ethnicity in Communications’ Executive Leadership Develop Program.
Since 2011 Rice has served on WICT’s National Board of Directors in various roles, including a previous term on the executive committee as Governance Chair, as well as her current post as Chair of Fund Development. She has served on NAMIC’s National Board of Directors since 2008, having served as Board Chair from 2014 – 2017. Rice is also actively involved on the Boards of several local civic, community and charitable organizations, including Girls Inc., District of Columbia and United Way, Nation’s Capital. She currently resides in Bowie, Md., with her husband James and their two children, Sydney and Myles.