Director, Operations Suddenlink Communications
Currently living in San Angelo, Texas, Monica began her cable career over 28 years ago in Lubbock, Texas as a part-time Marketing Coordinator for Cox Cable. After 10 years in the cable industry with Cox, she joined DirecTV in 1994 as they launched into the satellite television industry serving as Vice President of Sales and Marketing then General Manager of Digital Satellite Television, serving a 22 county service area covering 134,000 homes, achieving customer growth of over 300% annually, winning the Top Producing Market award for 4 years and selected as Sales/Marketer of the Year by “DSS Insider” (a magazine for DirecTV sales professionals).
Following her time with DirecTV, in 2002, Monica joined Alamosa PCS (Sprint Affiliate) as the Corporate Marketing Operations Manager. She was recruited to develop, implement and communicate marketing plans/promotions to all Field Sales Representatives (Consumer, Indirect, and Business); covering a network of over 2 million covered populations across 19 states serving 1.5 million direct wireless subscribers. Monica was also responsible for conducting post promotion analysis on marketing initiatives, and spearheading evaluation of competitive analysis from each area, researching findings regarding promotions and plans as well as demographic information on customer buying behaviors during which time she became a part of Alamosa’s Champions Club and was inducted into Sprint’s Marketing Hall of Fame.
In May of 2006, The West Texas Properties of Cox Communications were divested to Suddenlink Communications. Monica became a part of the West Texas Suddenlink Team as a Market Segment Manager located in Lubbock, Texas but also serving Midland, Abilene and San Angelo and was responsible for assisting in the development of marketing, advertising and promotional materials and community and public relations activities, media relations, and product launches.
In the fall of 2008, Monica moved with Suddenlink to San Angelo, Texas to be in charge of operations of that system overseeing a staff of 54 with primary responsibilities directed at motivating the field operations team to achieve corporate goals and setting the direction for the San Angelo, Texas system, serving a homes passed population of over 50,000. In the past five years of leading the San Angelo team, they have excelled in performance in the West Region, winning top honors in Field Sales, Retail Sales, System Reliability, Best Home Certification Scores, Lowest Scheduled Days Out, Best Operations Audit Score, Best Safety Assessment Score, Highest Digital Growth and Most Effective Public Relations Program. In 2011, San Angelo won 1st Place in the company for the Suddenlink Customer Satisfaction Survey and narrowly missed being 1st again in 2012. In addition, the San Angelo system has been selected among the Best Public Relations Program from 2010 through 2012 and in 2012 also received an Association of Cable Communicators Beacon Award in the category of Events and Observances/Cable System for their Suddenlink Open Bass Fishing Tournament benefitting Hospice of San Angelo, raising over $71,000 in the last 4 years and being Hospice of San Angelo’s largest fundraiser. In 2012, San Angelo also received top honors in the West Region’s Employee Opinion Survey in 9 out of the 12 categories surveyed.
Having a Bachelor of Business Administration degree in Marketing from Texas Tech University, Monica currently serves on the Board of Directors of the Meals for the Elderly and serves as Treasurer on the Better Business Bureau Board and is an active member of the Texas Hunger Initiative, San Angelo Chamber of Commerce and Home Builders Association. When not working, she loves her family time with daughters Kendall, 24, and Kayleigh, 17.