Manager, Research CrownMedia
Nagham Wehbe is the manager of research for Crown Media Family Networks, home of three linear networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; subscription video on demand streaming service, Hallmark Movies Now; and publishing division, Hallmark Publishing. Wehbe reports to Crown Media’s Director of Research, Maria Rojas, and is based in Los Angeles.
In this role, Wehbe works closely with senior-level executives across the company to provide in-depth strategic audience insights, both linear and digital, for client negotiations and potential business opportunities in relation to programming, marketing, social media, ad sales, digital, and business development. In addition, Wehbe delivers engagement and product insights based on the company’s websites, apps, and podcast. She also supports the design and automation of companywide reports and plans and manages the company’s research internship program.
Prior to joining Crown Media, Wehbe served as a research analyst at Twentieth Television, where she tracked and analyzed data to produce custom presentations regarding local and national sales, publicity, and marketing. Prior to joining Twentieth Television, she was a research intern at CBS Television Distribution.
Wehbe earned a Bachelor of Arts degree in radio, television and film from California State University, as well as a master’s degree in communication management from University of Southern California.