SVP, Sponsorship Solutions Turner Broadcasting
Nicole Priem serves as senior vice president, sponsorship solutions for the TEN Sponsor Shop, Turner Entertainment Networks’ award-winning, full-service, in-house creative agency, producing sponsorships and promotions for TBS and TNT advertisers.
Priem was named to her current position in July 2013 after serving as vice president of sponsorship solutions since 2007, during which time she played a lead role in the creation of the TEN Sponsor Shop. As senior vice president, she is responsible for the strategy, planning and implementation of Ad Sales promotions and marketing campaigns, events and materials for the TNT and TBS networks on all platforms. This includes the development and production of custom client solutions, as well as the networks’ annual Upfront presentation. Priem was also instrumental in the development and launch of TVinContext, TEN’s breakthrough contextual advertising platform.
Priem previously served as director and then senior director of marketing operations for TEN. It was during that time that she developed her skills in affiliate marketing and began working heavily on TNT and TBS’s annual Upfront presentations. As manager of affiliate marketing before that, she was instrumental in developing new broad-based affiliate marketing initiatives that succeeding in increasing the value of TNT and TBS’s brands. Priem joined Turner in 1997, initially working as a senior publicist for TNT.
Priem is a member of Women in Cable Telecommunications (WICT) and previously served as program chair for the Atlanta chapter. She is also active in Turner’s internal business resource group Turner Women Today, serving as a mentor through the group’s Circle Mentoring program, and NextGen, for which she is executive sponsor. Priem holds a bachelor’s degree in communications from the University of Nevada, Las Vegas.
Priem lives in Atlanta with her husband, Dave and their daughters Haven and Marisa.