Sr. Director, Ad Sales Research Turner Broadcasting
Nicole Tramontano has been a part of the media industry for
over 12 years and is currently a Senior Research Director for Turner’s Emerging
Consumers Ad Sales Division. In this
role, Nicole supports sales by creating innovative ways to position the brands
and audiences and to grow business. She
provides insight on generational and media trends to internal and external
clients to help them better understand the consumers they are trying to
reach. Nicole also focuses on client
specific research and solutions, partnering with agencies and advertisers to
create unique custom studies to achieve their goals. These solutions include ROI studies to prove
the success of campaigns with Turner on accomplishing the clients’ objectives. Nicole also works closely with research
vendors to find new research products to utilize for these studies as well as the
day to day business.
Nicole joined Turner in 2004 as a Senior Research Analyst
specializing on Cartoon Network and Adult Swim and over the years added truTV,
Boomerang, and digital responsibilities to her portfolio. Prior to joining Turner, Nicole worked at
Telerep as a research analyst focusing on local broadcast network sales and at
ABC focusing on national news research.
Nicole received her BA from Fairfield University in 2001
with a major in English and a focus on Creative Writing. In 2010, she received
her MBA in Marketing from Baruch College.
Nicole resides in New York City, and spends her free time serving on the
advisory board of Cristo Rey High School and participating as a Young Leader
with the American Ireland Fund.