Pam Baratta

Pam Baratta

Pam Baratta

VP, National Sales Cox Media

Pamela is a 21-year sales and management professional who currently holds the position of Vice President of Sales for Comcast Spotlight in Washington D.C.  Prior to her current role, she was named Vice President, General Manager Comcast Spotlight (formerly MarketLink) December 2000.  She joined MarketLink Washington (formerly The Greater Washington Interconnect) as General Sales Manager in 1998.  In this position Pam helped develop inventory management tools, pricing models, sales strategies and revenue reporting tools that enabled MarketLink to effectively compete for broadcast advertising dollars.  Under Pam’s leadership, the local and national sales teams at the Interconnect have consistently exceeded budget goals.  

Prior to joining the Interconnect, Pam was General Sales Manager of WUSA-TV in Washington, D.C.  Her 21-year sales career has also included positions as Local Sales Manager of WUSA-TV, National Sales Manager of WFMY-TV and Account Executive with Blair Television, WTTG-TV and WDCA-TV.
 
Pam holds a Masters Degree in Business Management from The University of Maryland School of Management and Technology and resides in Rockville, Maryland.  She is also a member of the Executive Committee for the Greater Washington Initiative.