Patricia Pidgeon

Patricia Pidgeon

Patricia Pidgeon

Sr. Director, Product Marketing Spectrum Reach

​Patricia Pidgeon is the Senior Director of Product Marketing at Spectrum Reach, where she is responsible for developing and executing integrated client focused marketing and advertising strategies for Automotive and Political verticals.

 

She leads a team that works closely with sales leadership across 94 Spectrum

Reach markets and her expertise is coming up with insight, ideas and solutions to solve client’s most challenging problems, and helps power customer acquisition initiatives.

 

In her career, she has had extensive market research, advertising, and communications roles at some of the industry’s most legendary and truly global agencies; Oglivy & Mather in London, Saatchi & Saatchi in Singapore and Foote Cone & Belding in the U.S before joining Spectrum Reach.

 

Her deep expertise in marketing and research has also led her to a number of interesting, as well as fruitful relationships on the non-profit side.  Among them Taproot Foundation and Habitat for Humanity.

 

Passionate about yoga and with a genealogy that includes both British and Burmese backgrounds, Patricia has done a good deal of traveling throughout the United Kingdom and Asia.

 

She also enjoys cycling, meditation, puttering in her drought-tolerant native garden and spending as much time as possible with husband Ewan, daughters Rachel and Annabel.