Director, Product Marketing Charter Communications
IAB Certified Marketer with over 17 years of digital agency/brand knowledge with a MA in Integrated Marketing Communications. Rachelle’s diverse experience includes work in media, entertainment, finance, healthcare, e-commerce and nonprofit industries (B2B & B2C).
She has spent the past 6 years within the Product Marketing Team at Spectrum Reach, the media arm of Charter Communications. In this role, Rachelle collaborates with key cross-functional leaders to lead company-wide sales initiatives that are responsible for bringing in 50% of annual ad sales revenue. She also partners with internal and external creative agencies to develop overarching creative strategy across projects & platforms. In addition to leading the development of our industry focused marketing materials and initiatives.
Prior to that, experience includes over six years working on national & international accounts within cutting edge digital agencies and four years working in a national leading non-profit organization.
A result-oriented self-starter & master collaborator that can work across cross-functional teams to create strong product & brand strategies while executing initiatives flawlessly. Skilled at bridging the gap between digital & linear assets in a brand universe to create seamless customer experiences.