VP, Research & Insights, Global Markets Disney & ESPN Media Networks
Renata Policicio is an experienced multi-cultural professional in the consumer insights industry. She is trilingual and has over 20 years of experience in the consumer trends, advertising and business intelligence areas, having worked for major multinational media companies such as ESPN, Turner International, Microsoft and advertising agencies.
With Specialization courses in consumer behavior and neuromarketing, she has an MBA in Business and Marketing and a bachelor degree in Communications from ESPM in Brazil.
She currently leads the Research and Insights group for ESPN’s Global Markets. Based at the company’s New York offices, she leads the research and analytics international team, responsible for providing strategic and actionable guidance to advance ESPN’s understanding of the context in which the brand competes globally, and drive growth & development in ESPN’s revenue-generating business units in more than 30 different countries in Latin America, Asia, Australia, Europe, Middle East and Africa.