Rori Peters currently serves as the Senior Vice President of Content Distribution and Sales Strategy for TV One. In her current role, Peters is responsible for developing strategy and negotiating the carriage of the network’s linear, SVOD, and VOD programming across all video platforms, including cable, satellite, telco, mobile, OTT and international. She has successfully negotiated deals with several of the top 10 U.S. MVPDs resulting in expanded reach of TV One, including on the Verizon mobile platform, go90.
Peters has an extensive background in cable network strategy and development. Prior to joining TV One in 2012, she was instrumental in the launch of Court TV (truTV), Sí TV (Fuse), Travel Channel HD, and El Rey, including business models, organizational development, marketing, program strategy, and distribution.
Prior to her cable network career, Peters had a successful domestic and international banking career, including merger and acquisition financing for major broadcast, radio, and cable companies.
Peters served as Chair of Women in Cable Telecommunications (WICT) in 2002-2003 and implemented the PAR Initiative, a comprehensive advocacy program helping companies improve diversity metrics for women with respect to Pay Equity, Advancement Opportunities, and Resources for Work/Life Integration. She is also a member of National Association of Minorities in Communications (NAMIC) and Cable & Telecommunications Association for Marketing (CTAM). She serves on the board of California Cable & Telecommunications.
Peters believes "to whom much is given, much is expected" and is involved with several non-profit organizations, including Much Love Animal Rescue of Los Angeles and KEEN Greater DC which provides no-cost sports and recreational opportunities for children and young adults with developmental and physical disabilities.
Peters received her B.S. in Economics from Florida Agricultural & Mechanical University and is also a WICT Betsy Magness Leadership Institute Fellow. She currently resides in Rockville, MD.
