Rose Farrales

Rose Farrales

Rose Farrales

Director, Music & Kids Editorial Comcast

Rose drives the Kids and Music entertainment categories on Xfinity’s platforms through editorially driven marketing, executive partner relationships, and strategic editorial programming.  Since joining Comcast, Rose has been at the vanguard for developing new ways to establish an editorial strategy and voice for the brand.  Currently, Rose can be seen in a new series, Xfinity Hangouts, where she and other Xfinity editors serve as the ultimate bridge between fans and fame to help further connect customers to the content they love.

During Rose’s tenure, she has led numerous notable projects, including the launch of Xfinity’s Educational Resources – a destination of nearly 2,000 hours of programming and thousands of free titles available to Xfinity video customers, giving children and parents quick and easy access to grade level specific educational programming as part of Comcast’s comprehensive response to COVID-19. Rose also spearheaded programming partnerships with Katy Perry and her ‘Witness: The Tour’, Taylor Swift and her ‘1989 World Tour’ and Dick Clark Productions, in particular, the Academy of Country Music Awards, Billboard Music Awards and American Music Awards.  In 2012, Rose piloted the editorial strategy for Xfinity’s inaugural Watchathon Week, which received a Cable Fax Award for Best Video On Demand Program/Special.

Prior to Comcast, Rose has worked on various television productions spanning roles from associate producer to non-fiction series development. Prior to that, Rose worked on the Emmy winning late-night talk show, Late Show with David Letterman.  Perhaps the most fulfilling role Rose has ever taken on has led her out of the conference room and into the mat room, where she coaches her son’s Brazilian Jiu-Jitsu and wrestling teams.