Director of Marketing Operations Comcast
Sandra Parks serves as Director of Marketing Operations for Comcast’s North East division, and is responsible for ensuring that Comcast’s offers and promotions align with the Northeast division’s strategic and financial goals. She is responsible for the implementing the Northeast division’s quarterly offer plans and works directly with corporate marketing and operations in assisting with the national offer strategies and marketing plans. She also serves on a corporate team where they develop the national Hispanic offer and marketing strategies.
Sandra previously served as Director of Strategy Integration at Comcast where she partnered with regional marketing teams to develop broad strategies in the areas of product launches, ethnic marketing, competitive responses and event marketing. Prior to that, she served as a Marketing Manager and Telesales Manager for Cablevision.
Sandra has more than 19 years of experience in the cable industry, having begun her career with Cablevision of Boston, where she started as a telemarketing manager bringing the first internal predictive dialer into use before moving on and overseeing marketing for Cablevision’s Massachusetts properties.
Sandra has served on the Board of Directors for CTAM New England since 1999. She has held various board positions including chapter president from 2007-2010. She is a CTAM Gold Mark Award winner, an award that honors people for their marketing excellence and creative genius and a NAMIC Excellence Award Winner for diversity awareness. Sandra holds a B.A. in Communications, with a Marketing and Public Relations concentration, from the University of Maine where she graduated with high honors. She resides in Lexington, MA, with her husband and two children.