Sara Wallace

Sara Wallace is an Executive Director, Product Management at FreeWheel, A Comcast Company. She has over fifteen years of professional experience, with a focus on leading high-performing teams building transformational software products. She has worked at FreeWheel for seven years, where she and her team focus on technology that enables TV advertising solutions for premium video publishers and media companies in global markets.

Sara started her career at General Electric in their Information Management Leadership Program. This two-year rotational program focused on the intersection of business and technology and provided an opportunity for Sara to discover the product management discipline. After successfully completing the program, Sara worked in several roles at GE leading teams building enterprise business software products. She also held a number of technology-related internships while studying for her MBA, after which she joined a product and technology consulting firm based in NYC called Tanooki Labs.

Sara has a bachelor’s degree in physics and English with a computer science minor from Georgetown University and a Master of Business Administration degree from Columbia Business School. When she’s not working, Sara enjoys sailing, live music, and traveling internationally.