Director, Advertising & Strategy Scripps Networks - Food Network & Cooking Channel
Sarah Shapiro is the Director of Advertising and Strategy for the Scripps Networks Interactive brands Food Network and Cooking Channel. Sarah is responsible for the paid media strategy and marketing campaigns for both networks. With the ultimate goal of driving ratings, Sarah works to identify promotional priorities, develop, implement and execute off-channel media campaigns and strategically leads the creative development for all advertising materials. Sarah recently led the multi-platform campaign for Camp Cutthroat which was the highest performing Wednesday series in over two years and brought in the youngest ever audience for the network.
Sarah also manages the philanthropic partnership between Food Network and Share Our Strength and ensures that Share Our Strength’s mission, to end childhood hunger in America, is woven into the marketing communication strategy for the brand in a way that benefits both organizations.
Prior to her role at Scripps, Sarah began her career in advertising at Bartle, Bogle, Hegarty where she was in Account Management for 5 years working on brands such as Miller Lite, Sprite and Axe. Sarah graduated from Duke University with a Bachelor of Arts in Public Policy Studies and a certificate in Markets and Management Studies.
She resides in New York City with her husband and son.