Sarah Stroback is Director of Product Management for Video Entertainment Services at Comcast. In this role, she oversees content and business strategy for a portfolio of more than two dozen Xfinity On Demand subscriptions and sports packages. She is responsible for growing revenue and driving engagement across the Xfinity video, online and mobile platforms. She identifies new business opportunities, works on SVOD distribution deals, manages channel on-board launches, and builds marketing campaigns. Previously at Comcast Sarah was Senior Producer for the Video Business Unit. She oversaw marketing plans and produced original programming for a variety of On Demand networks. Her work received awards including a Mid-Atlantic Emmy and a Telly. Prior to joining Comcast, Sarah was a Producer at CCFV, where she gained extensive experience in film, documentary, commercial, studio and reality productions.
As a member of WICT since 2006, Sarah has been active in the WICT Greater Philadelphia Chapter by serving on the board from 2010-2014. She has also participated in WICT events including the Executive Leadership Presence Seminar and the Leadership conference.
Sarah is the Director of the TEDxComcast speaker series, a Board Member of the University City Arts League, a member of the ADL Glass Leadership Institute, and a mentor in the Comcast Empowering Future Leaders Program. She received a BA from Tufts University with a major in English and minor in Political Science.
