Director, Marketing & Brand Strategy Nickelodeon
Sarah has over a decade of experience in consumer marketing, brand strategy, and promotions across television and film. As the director of marketing and brand strategy for the Nick+ brands, she is responsible for developing, communicating and driving strategy for all brand level and show specific initiatives. Additionally, she spearheads any off-channel media and on the ground support of said initiatives and works closely with all departments to ensure there is a comprehensive approach to each campaign that ladders up to the overall strategy. Most recently, she oversaw Nickelodeon’s multi-tiered, multi-platform presence at Super Bowl LI.
Before Nickelodeon, she managed media and promotional plans for many of VH1’s top series including "Hit The Floor," "The Breaks," and "Dating Naked," and critical darlings, "Hindsight" and "Barely Famous." Prior to Viacom, Sarah was at NBCUniversal where she launched the second season of Oxygen’s hit series "Preachers of LA," "The Glee Project," and "The Face" starring Naomi Campbell and Nigel Barker. Each campaign she oversaw had a 360 approach inclusive of strategy, media, promotions, events, press partnerships and in-show integrations. At Fox News, she managed media campaigns, negotiated content barter partnerships, and oversaw the network’s presence at the White House Correspondents’ Dinner. She began her career in the film industry, first at New Line Cinema and subsequently at an agency.
Sarah is a New Jersey native and alumna of Emory University where she received a B.A. in Interdisciplinary Studies focusing in Marketing, Mass Media & Communications. She currently resides in NYC.