Sr. Manager, Video Strategy & Streampix Comcast
Shaunté works at Comcast corporate headquarters where she is Senior Manager of Video Strategy and Streampix (a Comcast subscription video on demand service). In this role she is responsible for the overall management of Streampix including data analytics, content and subscriber acquisition, and the development of marketing and programming strategies to help create a premium video service while maximizing revenue.
Shaunté also manages the reporting and analysis of sports video consumption data for major tent-pole sporting events like the Olympics, World Cup, Super Bowl, March Madness and NBA finals to help define Comcast’s sports content strategy and establish a best in class sports video experience.
Prior to this role, Shaunté worked in Comcast’s Marketing Sciences department as Manager of Marketing Research & Analysis. In this position she managed all phases of consumer marketing and product development research to help drive advertising, pricing, new product and customer segmentation strategies. This experience, combined with her passion for media entertainment and strong interest in understanding consumer behavior has helped her build a successful career at Comcast.
Shaunté holds a Master’s in Business Administration from Temple University and a Bachelor of Science in Marketing from Philadelphia University.