Senior Director of Content Healthgrades
Shelley Hoffmann is the Senior Director of Content for Healthgrades. She is an Emmy-nominated multiplatform executive producer with more than 20 years of experience managing, developing and producing linear television, digital video and sponsored editorial content at brands including ABC Television, A&E, Cooking Channel, Food Network, and PBS in New York, NY and at Turner (now Warner Media) in Atlanta, GA.
Shelley works cross-functionally with sales and strategic marketing divisions and leads teams responsible for developing, creating, and implementing strategies to deliver targeted, engaging, and market-competitive editorial and video content for national advertisers. She is the recipient of the 2019 Healthgrades 5-Star Award for Broad Contribution and Commitment.
Shelley has served on the WICT Southeast Chapter’s Board of Directors as Director of Programming – GA, Senior Director of Programming, Senior Director of Mentoring, and Vice President. Shelley received the 2018 WICT Southeast Chapter Leader of the Year Award. She is a 2011 WICT Rising Leader and a former attendee of WICT’s Executive Development Seminar.
Shelley graduated from Rhodes College in Memphis, TN and studied independently at The Institute for American Universities in Aix-en-Provence, France, St. John’s College in Oxford, England, and completed an intensive cooking program at the French Culinary Institute in New York.
Shelley currently resides in Atlanta, GA with her husband and their beloved Welsh Corgi.