Director, National Sales Strategy Charter Communications
For the past 12 years, Sonya Callahan has been involved with the Cable and Telecommunications Industry. Her career path has consisted of Sales Engineering, Operations Management, Sales Leadership, and most recently Director of National Sales Strategy.
In her current role, Sonya is responsible for the strategic planning and implementation of sales strategy for the Charter Business direct sales channel; compensation planning; development of vertical sales sectors; sales coaching and managing YOY double-digit revenue growth goals. As a visible leader in the senior leadership team, Sonya has been successful in creating national sales enablement programs for the organization including a referral program that is stand alone to the channel partner programs, focus on vertical segmentation, and providing sales tools to shorten the sales cycle and increases the close ratio. Other successes include national adoption of the CRM tool, sales communications and incentive program development, and national sales team development.
Previous to coming to Charter Communications Sonya worked at Comcast as a manger for the Denver Market Business Services team with focus on growing the commercial business revenues.
Sonya has been a supporter for single moms by volunteering with Warren Village. Sonya is a native Coloradan and attended college there. Sonya is married and has two sons; with her family she loves to enjoy all the outdoor activities Colorado has to offer.