Vice President of Cable Affiliate Sales EarthLink
For a company like EarthLink entering into relationships with MSOs like Time Warner and Comcast, it’s crucial to have a respected executive like Staci manage day-to-day interactions and provide a strong reflection of EarthLink’s ability to deliver dividends to its cable partners. A 14-year veteran of the cable industry, she created the EarthLink cable affiliate sales department, which serves as liaison with MSOs on all new cable launches, negotiates open access deals, develops sales and marketing promotions within those markets and maintains close relationships once EarthLink has launched. Her team also establishes and implements internal streamlining processes and develops internal and external sales incentive programs. Staci has secured EarthLink deals with Time Warner Cable, Bright House Networks and Comcast Cable. As one of the company’s leaders, Staci participates on several corporate committees, including EarthLink’s Benefit Administration committee, which helps shape company policies and procedures for nearly 2,000 employees. In addition, she served on the corporate committee that developed EarthLink’s new Mission Statement and Strategic Principles. Also, under her direction, the company now participates in such industry events and organizations as WICT, Walter Kaitz Foundation, NCTA and CTAM. Before joining EarthLink, Staci worked for Disney/ABC Cable Networks Group. In her role as Executive Director, she managed all affiliate sales for the Southeast region covering 14 million subscribers and 11 states. She worked with industry leading MSOs like Charter, Comcast and Cox, consistently exceeding sales and marketing expectations. Her background also includes stints at Turner Broadcasting System’s Turner Sports and work for the 1990 Goodwill Games. Staci is very active in the cable industry and the Georgia Chapter of WICT. She volunteered her time as a mentor for the WICT/Agnes Scott College Mentoring Program and served on the Inaugural Red Letter Award Selection Committee. In addition, Staci served as the Membership Chair of the WICT Georgia Chapter in 1997, when the chapter received the WICT Pinnacle Award. Staci is also active in CTAM as she served on the 2003 Broadband Conference Committee and currently is a member of the CTAM Advisory Board and the CTAM Webcast Committee. In 2003, Staci was named MultiChannel News “Woman to Watch”. Staci graduated with a BA in Communications from Michigan State University and resides in Atlanta with her husband and young son.