Sr. Director, Advanced Advertising Sales Spectrum Reach
Stefanie Sorge is the Senior Director of National Advanced Advertising Sales at Spectrum Reach, responsible for driving Addressable and Streaming TV revenue across the company’s national footprint. In this role, she oversees a team of sales managers across the US (NY, LA, Chicago), who are responsible for growing and managing major agency holding company business. Stefanie works closely with cross-functional teams including Product, Marketing, Business Development, Research, Finance, Operations and Yield groups to develop and launch sustainable data-driven solutions for the evolving Advanced TV marketplace.
Prior to joining Spectrum Reach, Stefanie spent ten years working and leading teams in the National TV Media Investment group at Wieden+Kennedy. Key clients included ABC Entertainment, TurboTax, Electronic Arts. She began her media career as an Assistant Buyer at Zenith Media. Before that, she was a sales manager for the Boston Beer Company, where she sold beer to bars, restaurants and retailers across Manhattan.
Stefanie is a graduate of Boston University and lives in New Canaan, CT with her husband and toddler, Jakob. In her free time, Stefanie loves spending time with her family, doing home projects and exploring Connecticut.