Manager, Video On Demand Strategy & Marketing Time Warner Cable
Talia is the Manager of Video On Demand (VOD) Strategy & Marketing at Time Warner Cable (TWC). In her role, she is responsible for driving revenue for the company’s transactional VOD businesses and various video subscription add-ons. Leading the development and management of marketing strategies, programs, and trials that will profitably grow revenues in these areas, she also helps reinforce TWC’s product value and differentiation.
A four-year veteran of Time Warner Cable, Talia started on the New York City market’s Programming & Product Development team and then transitioned to a Product Management role within the East Region. She has defined & driven various strategic projects from conception to execution including pricing and packaging initiatives, product enhancements and programming launches.
Prior to joining TWC, she held positions in Affiliate Marketing at HBO, as well as in Production Management and Operations at VH1, NBC Olympics, and Fuse Networks.
Talia holds a BA in Economics from Columbia University and an MBA from New York University’s Stern School of Business, where she graduated a Beta Gamma Sigma scholar. In her spare time, she enjoys dancing flamenco and eating out with her husband and friends. She is a native of Minneapolis and currently resides in Brooklyn.