GVP, Field Marketing & Sales Enablement Spectrum Enterprise
Tamara Bowens serves as Group Vice President- Field Marketing & Sales Enablement for Spectrum Enterprise and Navisite US & UK. In this role, Ms. Bowens has responsibility for internal and external events, sponsorships, trade shows, channel marketing and lead generation support. Ms. Bowens also oversees the sales enablement functions, including sales methodology development & enablement, sales coaching, and sales communications that support 1000+ professional sellers.
Ms. Bowens joined Spectrum Enterprise as Vice President- Field Marketing via its merger with Time Warner Cable. Prior to that she served as Senior Director- Customer Lifecycle Marketing & Experience at Time Warner Cable Business Class where she was responsible for management of the end-to-end small business customer lifecycle including onboarding, revenue generation via cross-sell & up-sell, retention, customer engagement & customer communications.
Prior to joining Time Warner Cable Business Class, Ms. Bowens held senior level marketing positions with Cingular Wireless, GMAC Insurance, The Dawson Company, and First Data, with functional responsibilities that included branding, CRM, product marketing, new technology development, and external affairs.
Ms. Bowens holds a bachelor of business administration with an emphasis in marketing from the University of Texas-Austin and an MBA from Harvard Business School. She is also a graduate of the NAMIC Executive Leadership Development Program Class XV.