Director, Digital Marketing Scripps Networks Interactive
Tamara Ratliff is the Director of Digital Marketing for Scripps Networks Interactive. In this role, she is responsible for the development and execution of ongoing strategic planning as it relates to effective marketing of SNI content on non-linear platforms. Ratliff has played a pivotal role in creating partnerships that promote SNI content on Amazon Video, iTunes, Microsoft Movies & TV and several other media platforms to bring in revenue to the company. Additionally, she collaborates on the strategy and execution of the marketing of SNI’s TV Everywhere apps.
Prior to joining Scripps Networks Interactive in 2013, Ratliff got her start in the industry at Viacom Media Networks, where she worked in the content distribution & marketing department. During her time at Viacom, she worked across multiple brands including MTV, Spike and Comedy Central. Ratliff holds a bachelor’s degree in journalism from the University of Tennessee. A member of WICT Southeast chapter, she serves as a mentor in the 2015-2016 student mentoring program.