Senior Vice President, Marketing & Communications Comcast
Vicki Lins oversees marketing, including brand strategy, advertising, public relations, promotions, creative services, and internal and external communications for Comcast Spotlight. Additionally, she ensures consistency in the company’s marketing efforts by leading a vertical marketing initiative between corporate and the field.
Prior to joining Comcast Spotlight in August 2002, Vicki was Senior Vice President of Marketing and Communications at Adlink. While there, she orchestrated an award-winning marketing campaign – the first effort by an interconnect to establish a brand image. The "Targeted TV" initiative was listed in Cable World’s "Top 10 stories of 1998." Before Adlink, Vicki was responsible for advertising and marketing programs for Verizon Wireless (formerly AirTouch Cellular), and GTE where she held various marketing positions in the satellite, corporate and telephony divisions.
Vicki has served on the board for Women in Cable & Telecommunications (WICT) and was a recipient of WICT’s Betsy Magness Leadership Fellowship. Additionally, Vicki was recognized by Multichannel News magazine as a "Woman to Watch" in 2004 and by Cablevision magazine as a "2001 Woman to Watch." In 2006, she was named by CableFAX Magazine one of "Cable’s 100 heavy-hitters" and CableWORLD magazine as one of the industry’s most-influential women. Vicki holds a Masters of Arts degree in Communication Management from the Annenberg School for Communication, University of Southern California.