Zulma Arria

Zulma Arria

Zulma Arria

Director, Cloud Solutions Sales Comcast Business

Originally from Venezuela, Zulma started her career with IBM managing and nurturing long-term relationships with IBM enterprise accounts. Singled out for high-caliber leadership qualifications and promoted to work directly with General Manager; she outlined strategies and directed program implementation to optimize sales, marketing and portfolio offerings earning a reputation as an innovator and dynamic leader of organizations in high-growth mode. Zulma left IBM to pursue her master’s degree in business administrations at University of Cambridge.

After Cambridge, Zulma continued to build a set of cross-functional and global experiences in sales, marketing and operations with leaders in the High-Tech industry, where she focused on helping organizations uncover growth opportunities and designing next-generation operating models.

Zulma joined Comcast in 2016 to lead the Cloud Solutions team. She is currently stewarding the future state transformation for the organization, driving audience-centric messaging and value propositions, shifting to a solution selling approach, building sales operating rhythm, and redesigning sales and revenue generation processes to achieve market leadership.

As a leader, Zulma believes in cultivating a culture of trust, collaboration and customer success that provides employees with the tools, experiences and visibility to maximize their potential, be inspired, and make a difference. She thrives in environments where great ideas are connected to actions and success is measured by the ability to adapt fast and deliver on business outcomes. She restlessly looks for opportunities to unleash the power of people and talent to drive innovation.

Zulma holds a bachelor’s in computer engineering from Universidad Simon Bolivar.