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WICT New York: Life in the FAST Lane: The growing world of free ad supported television
September 22, 2021 @ 1:00 pm - 2:00 pm EDTFree
WICT New York presents Tech It Out as the second installment of the WICT Around the Globe programming. The Around the Globe series is designed to build cross-chapter connection and community while enhancing the value of your WICT Membership.
In a world where cord cutting continues to put pressure on traditional TV bottom lines, we’ve seen growth in the world of OTT. Perhaps the most rapidly growing segment is FAST! While industry pundits proclaimed consumers want their video “on demand” and linear TV was dead except for news & sports, FAST has clearly proven them wrong. There are hundreds of FAST channels across dozens of platforms in the US and beyond. Pluto TV, alone, has become a $1 billion-a-year business.
What makes a FAST channel successful? Are they marketing tools or pure revenue generators? As a content owner, how do you get started? Where are the biggest FAST opportunities for 2022 & beyond? What are the challenges or pitfalls to look for? Join WICT NY on September 22nd for a panel discussion on FAST! We’ll hear from experts across content, platform, advertising and operations as they share their insights into this FAST growing business!