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WICT New York: The Paradigm Shift in Consumer’s Appetite for OTT Content
November 5 @ 6:00 pm - 7:00 pm EST
The Paradigm Shift in Consumer’s Appetite for OTT Content
We’ll explore the OTT landscape and its continued growth, the impact of audience targeting and the internet-enabled distribution that delivers personalization straight to the consumer’s home. Bringing together expert panelists from Roku, Google and Tubi, this robust discussion will provide practical insights to take away as the future of streaming continues to take shape.
Key points of discussion:
• The future of connectivity and how it will fuel OTT market expansion.
• Redefining the consumer experience with content discovery and optimal user experience.
• The Rise of OTT data-driven targeting post-pandemic.
• Lockdown streaming; the new norm driving major shifts in viewing behaviors during COVID-19 pandemic.
6:00-7:00 PM ET
For members and non-members