The Power of Connections
The Journey – BMLI and The Power of Connections
The July 27th announcement of WICT’s 2009-2010 Betsy Magness Leadership Institute (BMLI) for Classes XX and XXI commemorated the launch of the program’s sixteenth year of providing an intense year-long management training program designed to elevate women leaders in the cable industry.
As the more than 500 BMLI Fellows can attest, WICT’s flagship executive development program is a rigorous and rewarding experience that aligns each Fellow’s operational competencies with the strategic goals of their employers. BMLI alumnae emerge poised to take on additional leadership responsibilities and prepared to share what they’ve learned with their teams, companies and the industry as a whole.
Few know this better than President and General Manager of WE tv Networks, Kim Martin. Shortly after graduating from BMLI’s Class IX, Martin met with senior management at Rainbow Media to be considered for WE tv’s Executive Vice President and General Manager position. “I was told that I didn’t have the right experience and that the company could not afford to lose me in my current affiliate sales role. However, given my tenure at Rainbow and within the cable industry, coupled with my BMLI experience, I knew that I was the right candidate for the position,” Martin explains.
Illustrating WICT’s Touchstone to Know Yourself, Martin tenaciously prepared herself for the role even as company management interviewed other candidates. "I set out to learn everything that I could about the network. I interviewed existing employees and I watched the network non-stop." Six months later she was offered the position after presenting the CEO with a comprehensive plan documenting her vision for the network.
What began as Martin’s own leadership journey through BMLI has evolved into an ongoing partnership between WE tv Networks and WICT. For four consecutive years, WE tv’s exclusive sponsorship of BMLI has helped bring new generations of industry leaders to BMLI, including it’s most recent Class additions, Elizabeth Doree, Senior Vice President, WE tv Scheduling & Acquisitions and Andrea Macey, Director of Multi-Platform Content.
Martin and WE tv Networks are proud to partner with Comcast to welcome BMLI Alumnae for the WICT Business Management Symposium in Atlanta November 17-18. Read more about WICT's Business Management Symposium, exclusively for BMLI Alumnae.
WICT recognizes WE tv as the 2009 Programmer Partner of the WICT Business Management Symposium and the exclusive sponsor of the BMLI Program.
WICT recognizes Comcast as the 2009 Operator Partner of the WICT Business Management Symposium.