WICT Unveils First-Ever Public Service Announcement and #LeadWithMore Campaign

Media contact:
Kristin Edwards
kedwards@wict.org
202-827-4790

For Immediate Release:
3/04/2019

Campaign honors WICT’s 40th anniversary, encourages women to pursue meaningful career paths in the industry

Washington, DC – WICT debuted its brand-new Public Service Announcement (PSA) today at the National Press Club, the first such event in its 40-year history. The event also marked the beginning of a months-long digital media campaign, #LeadWithMore, designed to build awareness of the vast career opportunities available for women in the media industry, specifically in technology, science and engineering roles. The PSA may be viewed at https://wict.mobi/leadwithmore.

In honor of the milestone anniversary, WICT locked arms with some of the industry’s most powerful diversity and inclusion champions – Comcast NBCUniversal, Cox Communications, Discovery, Inc., Spectrum and Turner as well as FCC Chairman Ajit Pai and FCC Commissioner Michael O’Rielly – to highlight a strong call-to-action for companies to make gender diversity a business priority.

Kicking off the event, WICT’s Global Chair, Marva Johnson remarked, “At a time when we can all recognize that time’s up, there’s truly no better time than now to make diversity and inclusion a central part of a competitive business strategy.” Added WICT President & CEO, Maria Brennan, CAE, “You’ll see an abundance of data that proves diversity and inclusion are good for business.”

Brennan also announced that WICT’s PSA partners are contributing more than $6 million in public service announcement (PSA) airplay to the #LeadWithMore campaign, in addition to support through various social media platforms, designed to complement their existing efforts to achieve gender parity in the workplace.

Key data points from the campaign include:

  • Companies with women in top management have higher staff morale (Harvard Business Review).
  • Gender diversity fosters greater innovation (Pfizer and AstraZeneca).
  • Gender diverse companies are more profitable than their competition (McKinsey and Company).
  • Across the board, women in leadership roles enhance a company’s performance (Peterson Institute for International Economics).

FCC Chairman Ajit Pai and Commissioner Michael O’Rielly were both invited to deliver remarks and congratulate WICT on 40 years of developing women leaders in the media and technology industry. Additional speakers scheduled to speak included Maria E. Brennan, CAE, President & CEO, WICT; Marva Johnson, VP, State Government Affairs – South Region, Charter Communications; Toni Stubbs, VP, Technology Engineering & Operations, Cox Communications; Gabrielle Manning, Actress; Angela Santone, EVP, Global Chief Human Resources Officer, Turner; David L. Cohen, Senior Executive Vice President & Chief Diversity Officer, Comcast Corporation; and Pat Esser, President, Cox Communications.

The timely #LeadwithMore campaign commences on March 4 and will run through June 4, 2019.

To see current job opportunities within the companies represented in this campaign, visit www.leadwithmore.com.

If your company is interested in supporting WICT’s campaign, please contact Kristin Edwards at kedwards@wict.org.

About WICT

WICT is a global organization whose mission is to create women leaders who transform our industry. We do this by providing unparalleled professional development programs, commissioning original gender research, and supporting a B2B network that helps advance women. For 40 years, WICT has partnered with cable and technology companies to help build a more robust pipeline of women leaders. Founded in 1979, and now over 10,500 members strong, WICT is the largest and oldest professional association serving women in cable media. Charter Communications andComcast NBCUniversal are WICT’s Strategic Touchstone Partners. Please visit www.wict.org or follow @WICTHQ on Twitter for more information.

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