Are you being create the career you want? Author Erika Andersen leads you to a strategic approach to consistently making those core directional choices that will best move you toward your hoped-for future. Being Strategic offers a step-by-step model for strategic thought and action that are broadly applicable and thoroughly practical. This model is something you can use for your career, your personal life and for any goal you set for yourself.

Erika Andersen
Proteus International, Inc.

Since 1980, Erika Andersen has developed a reputation for creating approaches to learning and business-building that are uniquely tailored to her clients’ challenges, goals, and culture. She and her colleagues at Proteus International offer practical methods and skills for individuals, teams, and companies to clarify and then achieve their hoped-for-future.

Much of her recent work has focused on organizational visioning and strategy, executive coaching, and management and leadership development. In these capacities she has served as consultant and advisor to the CEOs and top executives of a number of corporations, including MTV Networks, Rockwell Automation, Turner Broadcasting, MillerCoors, NBC Universal, Union Square Hospitality Group, and Cablevision Corporation.

She has been invited to share her insights about managing people and creating successful businesses by speaking to corporations, non-profit groups and national associations. Her books and learning guides have been translated into Spanish, Turkish, German, French, Russian and Chinese, and she has been quoted in a variety of national publications, including Glamour, Fortune and The New York Times. She is the author of Growing Great Employees: Turning Ordinary People into Extraordinary Performers (Portfolio, 2006) and Being Strategic: Plan for Success; Outthink Your Competitors; Stay Ahead of Change (St. Martin’s Press, May 2009).

“Erika has a wonderful gift and talent for taking the essence of things and expressing them in a simple, yet powerful way.”
- Peter Block, Author of Flawless Consulting and Founder of Designed Learning